5 Solid Don’ts When Engaging in Face to Face Marketing
These simple tips will help you land more paying clients
A few weeks ago I got the chance to work 8 hours with a few face to face marketers and get a feel of the job.
If you are among the mass of people who consider face to face marketers annoying and impulsive, be nice next time you meet one.
Why?
Well, for starters; face to face marketing is a hard and extremely stressful job which entails constant walking and prospecting for 8 hours; sometimes more. Secondly, these people are human too. They feel the pain of rejection and aggression on your part.
I should know how hard this job can get after working with them for 8 hours.
Honestly, it felt like 10 years.
While on the field, we got the opportunity to meet with about 86 prospects. These are the few lessons I learned while on the job:
1. Don’t be overdramatic, people can see through the fake smile.
Everyone has met at least one salesman in their lifetime from insurance company sales agents to gadgets, charity, communication companies etc.
Most people, especially those of the working class have had the opportunity to meet more salesmen and so have a glimpse of how it works.
They have been prospected in different ways and can easily see through a fake smile or an extra effort to be unnaturally friendly. Prospecting in this manner might make the person uninterested; even if your product offering is desirable.
When selling to anyone, just be yourself.
In the end, everyone loves a happy and genuine person. Even you.
2. Don’t try to guilt sell your prospects.
Have you ever come across someone who tried to guilt trick you into buying something?
This is very common especially when dealing with charitable organizations. Statements like “what if you were in this person’s situation and no one helped?” and others in this light is a manipulative way of selling.
